No-fluff inbound marketing
for engineering services &
software development companies
Clarity · Empathy · Analysis
A company of 1 and proud of it.
Yep, it’s just me. At least for now. And I’m (mostly) liking it that way.
Happiness is important. Life is too short to not be happy. It’s important to me that we’re happy working together. Of course this is work, so not everything is fun, but overall I much prefer happiness over the alternative. Hopefully this will shine through if we work together.
If you made it to this page, there’s a good chance you read at least one of RocLogic’s articles. If they (at least mostly) resonated, there’s a good chance we will. If you don’t like them, run for the hills! 😊
How can RocLogic help?
The primary focus of our engagement will likely revolve around sales-ready leads (SRLs) and/or inbound marketing.
RocLogic is a fan of the inbound philosophy, which tends to focus on positioning your company for when someone needs something (either to learn something or because they need help). This is in contrast to outbound, which tends to rely more on pushing yourself in someone’s face.
Several factors need to align to obtain SRLs (or improve SRL quality): your company’s capabilities, your potential customers, the market, and content. Any mismatch will likely result in zero SRLs. We’ll need to work together collaboratively.
With that context, here’s how RocLogic can help:
Check out RocLogic’s digital marketing services for options.
Client Comments – What do others have to say?
Not just wonderful, I would say “in awe”…. Testament to you and your hard work.
Holy $h(^ !! That’s amazing. Certainly that’s due to your fabulous efforts.
We’re swimming in sales-ready leads (maybe drowning?)… thanks again for your support.
Thanks for helping me clarify my thoughts – you are good at doing that :)
I accepted all your changes (you are good at this, like I said earlier).
That is a record!
Wonderful editorial revisions! Nice job.
This is great! This is exactly what I’m looking for. I appreciate it.
I think it was spot on and I appreciate it. Thank you for all that you are doing for us.
The long delay (a year?!) between content creation and web traffic for that article was impressive. It’s no wonder so many companies don’t stick with it.
I was talking to a potential customer today in our intro call and they literally started reading excerpts from our website to me! LOL. I guess we are doing something right with these pages!!!
A colleague of mine was impressed that when they google anything related to one of our primary application areas, our company shows up in the top 5 spots consistently. This got their attention. I’m introducing you to each other.
Capabilities
Questions?
See answers to some common questions on the FAQ page.
Want to learn?
Check out RocLogic’s learning center.
Hi there. I’m David, founder of RocLogic Marketing. RocLogic is here to help engineering and software development companies sell services.
As an engineer-turned-marketer, I understand how technically-minded people think, as well as why marketing can be frustrating.
A brief story: how RocLogic came to be
I wasn’t always interested in marketing. In fact, for most of my life, I shifted from indifferent, to a healthy distaste.
I got my first exposure to learning about the human mind in an intro-to-psych class in college. It was fascinating, but my upbringing and no-nonsense nature pulled me toward engineering. It was a good move. I thoroughly enjoyed engineering: the math, the physics, the electronics.
When I got into the real world, I dove (head first? face first?) into engineering. The challenges were exciting. After years of very technical roles, I started getting curious not just about the technology aspects of business, but business more broadly.
How do we work together better?
How do we get an opportunity to do the cool technical work in the first place?
How do we figure out what it will cost? How long it’ll take?
My interests expanded.
Through a series of lucky events, I was given the opportunity by a super technical (we’re talking PhD in Electrical Engineering sort of technical) owner of an engineering services company, to make a significant move over to the business side, briefly in sales, and then (lucky for me), in marketing.
The focus was on lead generation for new business opportunities. At first, I was drinking from a fire hose. So much to learn!
It was more than a little disorienting. In many respects I was starting from scratch. Scary.
I didn’t care. The challenge was feeding me. I was obsessed.
I thought engineering was cool. This (marketing for engineering) was even better.
I did marketing during the day, then came home and did more at night. Weekends, more.
I got to experiment with different methods, gaining insights into what worked, what didn’t, and when.
One of my favorite moments was when I realized that some things were sometimes repeatable.
Over the years in this role, I chatted with business leaders that were frustrated because their marketing people either didn’t understand what the company really did, or they focused too much energy on fluffy stuff.
At the same time, I chatted with marketing people that felt frustrated because they didn’t really feel like they had a solid grasp of what their company did.
One day while chatting with a business leader at a conference about his marketing frustrations, I had an “aha” moment…. it was clear to me that there was a need for technical people to market/sell for technical companies.
RocLogic was born.