RocLogic FAQ

Check out RocLogic’s pricing page.

Marketing is better thought of as a verb than a noun. It requires action. Digital marketing is a continuously evolving journey, not a static set it up and walk away sort of thing. It’s a good idea to think of marketing as a series of experiments / tests. You’re testing the market in a dynamic environment. Gathering feedback, and then deciding where to head next.

Primary drivers that make marketing more verb than noun:

1. Google, ChatGPT (and other similar platforms).
2. Your potential customers’ expectations.
3. Your competitors.
4. The evolution of your focus as a business.

As these things change, so will your digital marketing in order to stay aligned with the market. Fall too far out of alignment, and you’re out of the picture.

There are ways to improve the probability of success, but marketing lives in the land of uncertainty. It’s not deterministic like engineering or accounting (I wish it were). What we’re doing is essentially experimenting / testing. The 4 primary factors that will strongly influence how well inbound works for you are:

1. Your capabilities relative to the market – How good you are? What proof points do you have?
2. Your ability to express your capabilities and experience relative to the market. What insights do you have? Do you have a less common perspective to share?
3. How passionate you are about what you do.
4. Your endurance. Good marketing is a marathon, not a sprint.

There are ways to gauge progress along the way. We use feedback from the market to influence decisions.

This is over-simplifying a bit, but it basically looks like this:

1. Find a reasonable niche (or multiple). See Why you Need a niche and what to do about it for more.
2. Create baseline content as needed – this might include landing pages, articles, case studies, etc. Who does what depends on our engagement. Either way you’ll be involved.
3. Run tests and monitor.
4. Assess results and iterate / optimize.

Want to learn how to make marketing less frustrating? See here: How to make marketing less frustrating.

RocLogic does not offer the following:

• Graphic design
• Inside sales / SDR
• CRM contact updating
• Website overhauls / re-dos (though I do facilitate from a content perspective)

RocLogic strives to make it easy to work together with (1) straightforward, transparent pricing, (2) no long-term lock-in, and (3) structured collaboration.

1. See RocLogic’s pricing page for details.
2. Proposals can be (and usually are) structured such that we can pause or stop our work together at the end of any monthly billing period.
3. Structured collaboration –
   1. Async collaboration – this method is preferrable for working together on various files such as strategy spreadsheets, website content docs, and market feedback docs. RocLogic sets up a collaboration sandbox for us to work together in.
   2. Synchronous collaboration – this takes the form of telecons. This method is often useful for clarifying, conveying nuance, and for getting on the same page for complex topics.    

Marketing by an engineer – RocLogic is run by an engineer (David LaVine) that has years of experience in the trenches and leading teams of engineers. This experience, and the engineering mindset, are hard to replicate to really “get” how you think and what you do as an engineering company. Marketing strategy, content facilitation, and analyses are driven by David.

No-fluff marketing – RocLogic doesn’t do fluffy cheerleading-style marketing. RocLogic does lead-focused marketing. Does that mean that the word “branding” should never be uttered in our conversations? No. But if we’re talking about branding, it should be strategic, with a specific why, when, and how.

Proof points – Check out RocLogic’s client comments, articles, and case studies to get a feel for yourself.

• RocLogic Client Comments
• Articles
• Case Studies

While journeys vary, there’s likely to be a fair amount of commonality. Here’s what it generally looks like in the beginning:

1. You’ll be excited to get started, but won’t have a great idea of what to expect, when to expect it, or what the early stages of progress look like.
2. You’ll likely feel relieved that progress is finally being made.
3. You’ll likely get frustrated. Partly because you’ll want to focus on things you shouldn’t, and won’t want to focus on things you should. Partly because you want there to be a magic shortcut. There isn’t one.
4. If you start to see sales-ready leads coming in, you won’t respond to them quite right. You’ll learn how to do better with practice (response times, approach, how to identify the good/bad quicker). You’ll want some sales tips.
5. You’ll start to see how sales and marketing is hard work, but you’ll also start to get back to the core of business success: being empathetic to your customer’s needs and adding value.

Here’s the typical flow for engaging with RocLogic:

1. We have a chat (you can reach out here to schedule).
2. If we agree on fit, I share a rough price range.
3. A proposal is provided to you.
4. Assuming you’re good with it, you give it a thumbs up.
5. We schedule a kick-off meeting and get moving (with all the coincident blood, sweat, and tears).