Now

Hi.

I’m David LaVine.

Founder of RocLogic Marketing.

I used to do engineering. Now I’m an engineering marketing consultant for engineering companies, focused on inbound / content / search marketing.

Here are some things I’m thinking about…

Dec 2025

  • Us humans just love our expectation set, don’t we?!
  • Learning more about Deep Work
  • Continuing to learn about implications of LLMs
  • Continuing to learn how to best leverage LLMs

Oct 2025

  • AI search is in it’s infancy – too easy to game the system instead of doing the hard work. This has to change (I think it probably will).
  • Good reminder: keep an open mind for new ways of doing things no matter how good you get at whatever you do
  • Productivity: while I consider my workflow to be productive (equal parts personality traits and learned), I got a good refresher and refocus from a book I read.
  • Deep Work – YES

July 2025

  • Vector embeddings, yum!
  • Topical authority dilution, yuck!

April 2025

  • One thing the world is not right now: static.
  • GenAI is simultaneously: fun, frustrating, useful, scary.

Oct 2024

  • Figuring out when / where / how to leverage AI and where to push back on it
  • Hmmmm, semantics…
  • Owning a business. What a wild ride! How much to ride the wave and how much to try to control it?