Case Study – Inbound marketing for a software development company – increasing focus, clarity and empathy

Client – a large’ish (~ 200 employees) software development company

The backstory

A sizable and established software development company wanted to improve their lead-focused inbound marketing. They weren’t interested in paid search, just organic. Their marketing efforts were spread across too many niches. They needed to work on their market alignment. The primary elements that needed work first were:

  1. Focus
  2. Clarity
  3. Empathy

The collaboration

RocLogic jumped in to help the client improve their focus, clarity, and empathy by collaborating with them to help them:

  1. Select an initial niche to focus on
  2. Improve the clarity and empathy of their content – mainly articles, landing pages, and case studies, but other miscellaneous website aspects as well.
  3. Explore additional niche ideas that the CEO was interested in exploring.

The CEO appreciated the feedback and suggestions provided along the way, making comments like:

  • “this is great!”
  • “wow thanks!!”
  • “thank you – this is useful”
  • “great points – lets get on this after I get back”

Some of the specific aspects that RocLogic helped with:

  • Provided landing page suggestions and feedback.
  • Provided article topic suggestions.
  • Provided article feedback.
  • Provided case study feedback.
  • Suggested updates to the client’s article creation workflow.
  • Worked with the CTO and head of marketing to help them understand how to create a specific landing page of interest.
  • Provided a preliminary market assessment of a new potential software product that the client was considering.

How RocLogic helped

  • Over 200 content improvement suggestions provided to help improve UX and engagement with potential customers
  • Marketing machine improvements – provided workflow suggestions to improve the client’s content creation process
  • Helped CEO flesh out new ideas in his head, adding clarity.
The most useful aspect for me was a sounding board to discuss and brainstorm ideas and get measured feedback about the feasibility and potential usefulness of my ideas and thought process.
CEO, Software Development Company

Capabilities Demonstrated

Want help with your marketing machine?

Yes, let’s chat