Marketing is better thought of as a verb than a noun. It requires action. Digital marketing is a continuously evolving journey, not a static set it up and walk away sort of thing. It’s a good idea to think of marketing as a series of experiments / tests. You’re testing the market in a dynamic environment. Gathering feedback, and then deciding where to head next.
Primary drivers that make marketing more verb than noun:
- Google, ChatGPT (and other similar platforms).
- Your potential customers’ expectations.
- Your competitors.
- The evolution of your focus as a business.
As these things change, so will your digital marketing in order to stay aligned with the market. Fall too far out of alignment, and you’re out of the picture.
