There are ways to improve the probability of success, but marketing lives in the land of uncertainty. It’s not deterministic like engineering or accounting (I wish it were). What we’re doing is essentially experimenting / testing. The 4 primary factors that will strongly influence how well inbound works for you are:
- Your capabilities relative to the market – How good you are? What proof points do you have?
- Your ability to express your capabilities and experience relative to the market. What insights do you have? Do you have a less common perspective to share?
- How passionate you are about what you do.
- Your endurance. Good marketing is a marathon, not a sprint.
There are ways to gauge progress along the way. We use feedback from the market to influence decisions.
