This is over-simplifying a bit, but it basically looks like this:
- Find a reasonable niche (or multiple). See Why you Need a niche and what to do about it for more.
- Create baseline content as needed – this might include landing pages, articles, case studies, etc. Who does what depends on our engagement. Either way you’ll be involved.
- Run tests and monitor.
- Assess results and iterate / optimize.
Want to learn how to make marketing less frustrating? See here: How to make marketing less frustrating.
