While journeys vary, there’s likely to be a fair amount of commonality. Here’s what it generally looks like in the beginning:
- You’ll be excited to get started, but won’t have a great idea of what to expect, when to expect it, or what the early stages of progress look like.
- You’ll likely feel relieved that progress is finally being made.
- You’ll likely get frustrated. Partly because you’ll want to focus on things you shouldn’t, and won’t want to focus on things you should. Partly because you want there to be a magic shortcut. There isn’t one.
- If you start to see sales-ready leads coming in, you won’t respond to them quite right. You’ll learn how to do better with practice (response times, approach, how to identify the good/bad quicker). You’ll want some sales tips.
- You’ll start to see how sales and marketing is hard work, but you’ll also start to get back to the core of business success: being empathetic to your customer’s needs and adding value.
