Case Study – Brand name rank increase in search for a software development company
Client – a software development company
The trigger
When searching for this client’s brand (company name) in Google, the client’s name was often not visible in the first few search results.
This is often the case when the company name or brand name is either generic or when there are several companies with the same name.
In this case, the company name was generic, competing with a functional, as opposed to branded, search. It’s generally a good idea to try to show in search engine search results for your company name / brand name, even if your brand name is more generic than you’d prefer.
Snapshot of experiment results
