Client – An Engineering Services Company – custom software | electronics | system integration
The starting point
The client is a technical B2B services company, developing custom software and electronics, and performing system integration services.
They don’t have dedicated marketing staff in-house, but they do have technical resources that are able to facilitate the content creation process.
The client wanted to keep their marketing machine running. For this client, more than anything, this meant a steady stream of Sales Ready Leads (SRLs). It didn’t matter so much what marketing methods were involved, just that the leads kept coming in.
The sales team prefers inbound leads over outbound leads because they prefer people coming to them with a problem in hand vs pushing themselves onto potential customers.
The solution
The client utilized RocLogic to (1) operate their marketing machine and (2) help them navigate the quickly evolving marketing waters.
The outcome
A steady stream of SRLs (Sales Ready Leads) for sales to engage with.
Quotes from the client
Regarding getting 3 hand-raisers within the course of ~22 minutes: “That is a record!” – head of sales
Regarding rankings in organic search: “Not just wonderful, I would say “in awe”…. Testament to you and your hard work.” – Executive Leadership
Regarding some editing for the author of an article that was to be published in a media outlet: “Wonderful editorial revisions! Nice job. ” – Content Author
Regarding organic search rankings: “Holy $h(^ !! That’s amazing. Certainly that’s due to your fabulous efforts 😃.” – Head of Sales
Regarding content creation: “I accepted all your changes (you are good at this, like I said earlier). ” – Content Author
Regarding account-based sales suggestions for meeting prep, execution, and follow-up: “I think it was spot on and I appreciate it. Thank you for all that you are doing for us.” – Executive Leadership
Capabilities leveraged
- Inbound marketing
- Content marketing
- Search Marketing
- Social media marketing (LinkedIn)
- Ad creation, management & optimization
- Search Engine Optimization (SEO)
- Content creation / modification / optimization (raw information pulled from client)
- Marketing navigation / guidance
- Account-based marketing & sales exploration / experimentation
- Marketing management
- Digital footprint monitoring, analysis, and improvements
- Targeted topic research, selection, testing, and analysis
- High-level content recommendations (topics & sub-topics)
- Domain authority investigation, analysis, and recommendations
- Updates / additions to website content, messaging, and organization/flow
- Design for UX
- Sales tips & suggestions
- Partner channel marketing support
