Case study – Experiment –
Increasing visibility to increase awareness and topical authority
Client – an engineering services company that does a lot of software development
Leveraging subject matter expertise and organic search to increase awareness for a topic of interest
The trigger
A new set of relevant keywords within an existing niche was uncovered. The client was interested in trying to rank higher for the keywords to increase awareness and topical authority for the topic of interest.
The Journey
- We settled on a primary set of keywords that aligned as a coherent topic.
- New content (an article) was drafted by the SME.
- The content creation process was facilitated by RocLogic with suggested improvements over multiple iterations.
- Content was published on client’s website by RocLogic.
- Organic search rankings improved quickly and significantly.
Lessons emphasized
Even when already trusted for a particular topical focus, alignment with intent is very important.
Snapshot of experiment results
| Keyword of interest | Initial ranking snapshot days before new content published | Ranking snapshot ~1 month after new content published | Ranking snapshot ~6 months after new content published |
| 1 | 28 | 4 | 2 |
| 2 | 46 | 5 | 4 |
| 3 | 64 | 5 | 2 |
