How do I get started?

Here's the typical flow for engaging with RocLogic: We have a chat (you can reach out here to schedule). If we agree on fit, I share a rough price range. A proposal is provided to you. Assuming you’re good with it, you give it a thumbs up. We schedule a kick-off meeting and get moving (with all

What’s my journey going to look like in the beginning?

While journeys vary, there’s likely to be a fair amount of commonality. Here’s what it generally looks like in the beginning: You’ll be excited to get started, but won’t have a great idea of what to expect, when to expect it, or what the early stages of progress look like. You’ll likely feel relieved that

What are some things RocLogic doesn’t do?

RocLogic does not offer the following: Graphic design Inside sales / SDR CRM contact updating Website overhauls / re-dos (though I do facilitate from a content perspective)

What’s the process for creating a digital marketing machine look like?

This is over-simplifying a bit, but it basically looks like this: Find a reasonable niche (or multiple). See Why you Need a niche and what to do about it for more. Create baseline content as needed – this might include landing pages, articles, case studies, etc. Who does what depends on our engagement. Either way you’ll be

How do I know how well inbound marketing will work for me?

There are ways to improve the probability of success, but marketing lives in the land of uncertainty. It’s not deterministic like engineering or accounting (I wish it were). What we’re doing is essentially experimenting / testing. The 4 primary factors that will strongly influence how well inbound works for you are: Your capabilities relative to

How long will it take to be done with my marketing?

Marketing is better thought of as a verb than a noun. It requires action. Digital marketing is a continuously evolving journey, not a static set it up and walk away sort of thing. It’s a good idea to think of marketing as a series of experiments / tests. You’re testing the market in a dynamic