Inbound Marketing Readiness
Self-Assessment Calculator
For B2B tech services companies
Wondering how ready you are (or aren’t) to get started on your inbound marketing journey?
Take this self-assessment with a grain of salt of course. There are additional factors not included in this calculation (more details on other factors below), and there may be fuzziness at the boundaries. There’s a good chance that the equation will be updated over time. However, it’s being published to avoid letting the “perfect” get in the way of the “good enough”. Your mileage may vary.
Having said that, check out this inbound readiness self-assessment calculator for a quick-and-dirty data point:
A few additional factors that might alter your readiness
- How differentiated your company is from the market. This is a blue ocean / red ocean sort of thing.
- Founder/president’s enthusiasm for sharing useful information.
- Founder/president’s ability to articulate their perspective in a unique way.
- Founder/president’s patience. Inbound is a long journey.
- How much people are (or aren’t) searching for what you do.
So now what?
Now that you’ve got another data point, you decide if you still want to take a step forward or not.
If you think you want to take a step forward with inbound, check out this article on Why you need a niche and then reach out for a chat if you’d like.
If your self-assessment resulted in an answer of “not yet”, check out How to bootstrap your marketing.
